The Jeremy Campbell Lesson: Cut the Good to Make Room for the Great It's Wednesday. Time to Cut. The hardest part of storytelling isn’t knowing what to say—it’s knowing what not to say. We often think that adding more details, more words, or more visuals will make a story better. But the reality? The best stories aren’t made in the first draft. They’re shaped in editing. If you want to tell a story that sticks, you have to be willing to cut the good to make room for the great. Our BFF Jeremy...
19 days ago • 2 min read
The Key to Authentic Storytelling: Lower Your Chin Have you ever given a speech or told a story, only to feel like your words just weren’t landing? Like people were hearing you, but not feeling what you were saying? You’re not alone. Authentic communication isn’t just about delivering information—it’s about creating a real emotional connection. And here’s a simple, yet powerful trick to help you do that: Before you speak... Lower your chin to your chest Take a breath Listen to your heart It...
26 days ago • 3 min read
Your Last Line Is Your Mic Drop—Make It Count A great story can fall apart with a weak ending. It doesn’t matter how compelling your beginning was or how strong the middle kept your audience engaged—if your last line fizzles, the impact of everything before it weakens. And this isn’t just storytelling intuition. Research backs it up. A study published in Memory & Cognition found that people remember the last thing they hear or read more than anything else in a presentation, speech, or story....
about 1 month ago • 2 min read
What Do I Do with My Hands? Mastering Body Language for Public Speaking It happens to almost everyone. You’re on stage, giving a presentation, or recording a video, and suddenly you become hyper-aware of your hands. Should they stay at your sides? Should you fold them? Should you use them to gesture? And if so, how much is too much? Public speaking is already nerve-wracking for most people, and overthinking hand movements can make it worse. But here’s the good news: the best speakers don’t...
about 1 month ago • 3 min read
How to Find Storytelling Inspiration (Without Waiting for It to Strike) There’s a myth about storytelling that needs to be debunked: that great ideas just appear out of nowhere. That inspiration is something you wait for—like a lightbulb moment that strikes at random. But here’s the truth: the best storytellers don’t wait for inspiration. They collect it. I find story inspiration everywhere—mostly when I’m listening to other people. I keep running lists of quotes, things that inspire me, and...
about 2 months ago • 3 min read
The Power of a Clear Story Structure If you build it, they will come. Storytelling is a powerful tool for captivating audiences, persuading customers, and making lasting impressions. However, without a clear structure, even the best ideas can fall flat. A well-structured story is not only easier to follow but also more engaging, memorable, and likely to inspire action. Research supports this. A study from Princeton University found that when a story is structured properly, the listener's...
about 2 months ago • 3 min read
Want to Make Your Story Unforgettable? Embrace Conflict. The Godfather Gets It Great stories aren’t just about what happens—they’re about what’s at stake. Think about The Godfather. If Michael Corleone had just stepped into power without hesitation, without struggle, without conflict—would we still be talking about it today? No. We remember The Godfather because Michael wrestled with who he was supposed to be versus who he had to become. His transformation is what makes the story iconic. The...
2 months ago • 1 min read
How to Get the Algorithm to Prioritize Your Content Every creator, brand, and storyteller wants to know the same thing: How do I make sure people actually see my content? In a world where social media platforms control what we see, cracking the code of the algorithm can feel like an impossible task. But here’s the truth—algorithms don’t play favorites, they prioritize engagement. Platforms like Instagram, TikTok, LinkedIn, and YouTube are designed to keep people watching, clicking, and...
2 months ago • 3 min read
Make Your Audience the Hero of Your Story What if I told you your story isn’t really about you? That might sound strange—after all, you’re the one telling it, right? But here’s the thing: The best stories aren’t about the storyteller. They’re about the audience. Think about some of the most successful marketing campaigns, like Dove’s Real Beauty Campaign. It wasn’t about Dove. It was about real women, real beauty, and real self-perception. The audience saw themselves in the campaign, and...
2 months ago • 4 min read