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Write with Purpose: How to Make Your Message MatterWhy purpose-driven writing gets attention—and action.You’ve probably seen it. A social post, an email, or a speech that leaves you thinking… what was the point? That’s what happens when a message lacks purpose. The best communicators—brands, leaders, creators—write every sentence with intention. Because when your story has a purpose, your audience has a reason to care. The Research
3 Steps to Writing with Purpose1. Define the GoalBefore you start writing, get clear on this:
Try this: Write your goal at the top of your doc. Keep it in your line of sight as you write. 2. Make the CTA Clear and NaturalIt doesn’t need to be a big button. A CTA can be:
Example: Apple doesn’t complicate it. “Buy now.” “Learn more.” Simple works. 3. Keep the Message FocusedEvery word should earn its place.
Example: Real-World WinsNike’s ‘Just Do It’ LinkedIn Post with a Question Google’s “Loretta” Super Bowl Ad The TakeawayWant your audience to care, click, or comment? Write with purpose.
When your words are aligned with your purpose, they work harder—and reach further. |
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Get weekly, actionable storytelling hacks to help you captivate, sharpen, and make a lasting impact—whether in business, branding, or everyday conversations.
The Jeremy Campbell Lesson: Cut the Good to Make Room for the Great It's Wednesday. Time to Cut. The hardest part of storytelling isn’t knowing what to say—it’s knowing what not to say. We often think that adding more details, more words, or more visuals will make a story better. But the reality? The best stories aren’t made in the first draft. They’re shaped in editing. If you want to tell a story that sticks, you have to be willing to cut the good to make room for the great. Our BFF Jeremy...
The Key to Authentic Storytelling: Lower Your Chin Have you ever given a speech or told a story, only to feel like your words just weren’t landing? Like people were hearing you, but not feeling what you were saying? You’re not alone. Authentic communication isn’t just about delivering information—it’s about creating a real emotional connection. And here’s a simple, yet powerful trick to help you do that: Before you speak... Lower your chin to your chest Take a breath Listen to your heart It...
Your Last Line Is Your Mic Drop—Make It Count A great story can fall apart with a weak ending. It doesn’t matter how compelling your beginning was or how strong the middle kept your audience engaged—if your last line fizzles, the impact of everything before it weakens. And this isn’t just storytelling intuition. Research backs it up. A study published in Memory & Cognition found that people remember the last thing they hear or read more than anything else in a presentation, speech, or story....