Schitts Creek Do Not Want GIF by CBC Ever handed your work over and felt that moment of dread? It’s like you’re waiting for a verdict… or a guillotine. Feedback can feel like a threat to your creativity. But smart creators know it’s a goldmine if you know how to use it. Whether you’re sharing a storyboard, dropping a social post, or pitching a brand story, feedback doesn’t have to derail you—it can refine you. According to Harvard Business Review research, people working on creative tasks...
13 days ago • 2 min read
Filming Recording GIF by GifGari The hero of your story isn’t always the person on camera. Sometimes it’s the B-roll—the small details, cutaways, and background moments that make your content feel alive, layered, and unforgettable. A fleeting glance, a messy countertop, a hand reaching for a coffee cup—these tiny visuals carry narrative weight, mood, and emotion that words alone can’t. For social media creators, B-roll is where subtle storytelling lives, and when used thoughtfully, it’s what...
20 days ago • 1 min read
the middle popcorn GIF by ABC Network Unpopular opinion here, but I LOVE COMMERICALS. Not all commercials, but most. They are the OG of short-form storytelling and teach how to communicate efficiently and emotionally. Really good commercials stop you in your tracks, even before a single word is spoken. That’s the power of visual storytelling—and OpenAI’s latest ads nail it. Whether it’s hitting the right tone on date night in Dish with ChatGPT or a dude just trying to get toned with Pull-Up...
28 days ago • 2 min read
Artificial Intelligence No GIF by ADWEEK Over the weekend, my husband and I took a trip down a pretty dark rabbit hole. We consulted ChatGPT about our future in an AI-integrated world. We asked what would happen to our jobs, our relationships, our environment 20, 30, even 60 years from now. It got weird—creepy, even a little scary. I’ll spare you the details about synthetic implants and skip to the good news: even the robots agreed humans have an edge—empathy. AI can generate ideas, draft...
about 1 month ago • 1 min read
Scrolling Comedy Central GIF by Lights Out with David Spade Attention spans are shorter than ever. With platforms like TikTok, Instagram, and X have fundamentally changed the way we consume content. We can scroll for hours, but what makes us stop scrolling better be good—and good fast—or else we’re out. Telling complete and compelling stories in such a shot timeframe can feel impossible. But never fear—Scout has you covered. The 7-Second Rule The first 7 seconds of your content are crucial....
about 1 month ago • 1 min read
James Franco Flirt GIF I recently confessed to having an “intellectual affair” with AI. I’m happy to report that the relationship is still going strong. But just like any new romance, I’ve hit the point of evaluation—the honeymoon phase is over. That flirtation was fun, the flattery was nice… but things were getting a little, well, stale. Conversations were falling flat. Ideas were getting recycled without any spark. “Are you even listening to me?” I caught myself thinking. “Maybe this was...
about 2 months ago • 2 min read
Kids Mom GIF by Cat & Nat Ever read a story that makes you laugh, cry, and whisper, “That’s me”? Mère’s Motherhood Secrets campaign is full of them. Mothers are anonymously sharing the hardest, rawest parts of motherhood online. The stories are intimate, unpolished and heartbreakingly relatable reminding us that vulnerability connects people in a way perfection never can. Some submissions that resonated deeply: · “I didn’t know that my toddler’s tantrums would really be about me regulating...
about 2 months ago • 1 min read
Lunch Fml GIF by SIMIAN.LA Ever started a project and thought, “This is garbage. Why did I even start?” We’ve all been there. Every creative has ideas that die a slow, painful death in your Notes app or notebook. The good news? Dead end ideas aren’t failures—they’re starting points. With a little creativity, even the roughest concepts can be transformed into something great. Here’s how Scout turns trash into treasure: 1. Flip the Perspective What it is: Look at your original dead-end idea...
2 months ago • 1 min read
Oh No Omg GIF by The Washington Post Some days, creativity feels like a locked door and your ideas are outside, waving and laughing at you. You bang, you plead, you bribe them with coffee—and still… nothing. Here’s the good news: you don’t need a muse. You don’t need a lightning bolt of inspiration. You need a cheat code. The Creativity Cheat Code isn’t cheating. It’s using smart hacks to get your ideas flowing without burning out your brain or waiting for the stars to align. Here’s how Scout...
2 months ago • 1 min read