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SCOUT YOUR STORY

Get weekly, actionable storytelling hacks to help you captivate, sharpen, and make a lasting impact—whether in business, branding, or everyday conversations.

Facts and features are forgettable. Stories stick. They connect, inspire, and move people to action.

A VISIONARY IS:

Clarity: Clear, forward-looking ideas

Creativity: Boldness and imagination that reframe possibilities.

Conviction: Deep belief that inspires others and drives change.

POWER MOVES

  1. Start with the Moment
    • Focus: One pivotal moment that highlights your passion and give reasons WHY for action.
    • Example: Beyoncé’s strategy of releasing music unexpectedly to reclaim the narrative.
    • Ask: What’s the spark that set your idea in motion?
    • Try This: Write down one specific moment that started your journey.
  2. Make the THEM the Main Character:
    • Focus: Position your audience as the hero of the story, addressing their needs and challenges.
    • Example: Sara Blakely created Spanx by identifying and solving a universal fashion problem.
    • Ask: How do they see themselves in your solution?
    • Try This: Rewrite a story you tell about yourself so it starts with your audience’s experience.
  3. End with a Bang, Not a Blur:
    • Focus: Write out with a memorable phrase or idea that resonates and lingers.
    • Example: Malala’s quote: “If one man can destroy everything, why can’t one girl change it?”
    • Ask: What do I want people to remember — and repeat?
    • Try This: Craft a one-line “mic drop” ending for your story.

THE FORMULA

Moments → Main Characters → Mic Drop

You are a visionary. These qualities already live within you. Use this to express them with power and purpose.

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