The Power of Brevity

The best advice I’ve ever received as a writer?

Stop writing.

But what about this really impactful line right here?

“No” I was told.

How about this statistic? It NEEDS to be included.

“Nope.”

But this turn of phrase is so clever!

“Just STOP.”

In the moment it felt harsh, but it was what I needed to hear.

Here’s why: I would have lost my audience way before they ever read that clever turn of phrase or processed that eye-popping statistic.

To my viewer, I would’ve been the teacher from Charlie Brown:

“wah wahhh wah wahhh wah wahhh.”

Less isn’t just shorter—it’s sharper. Every word should have a purpose. Every sentence should pull your audience forward, not spin their wheels.

Here’s how Scout approaches it

Focus on the moment: Be urgent—but not shouting “FIRE!” in a crowded room. Lead with the newest or most important details first. One defining moment is worth a thousand background paragraphs.

Cut the filler: If a detail doesn’t move the story forward, leave it out.

Lead with emotion: Write this on a post-it and put it on your computer screen—it’s THAT important. People remember feelings more than facts.

Let’s put it in practice

Imagine you’re a content writer for an animal rescue. You want to share a success story about finding a forever home for an older dog.

Before:

“Last week, our team at the rescue center found a forever home for Max, a sweet 6-year-old pound puppy who had been waiting for months, and his new family couldn’t be happier, and we’re so excited to see him finally settled, playing with his new toys and getting lots of love.”

After:

“Last week, Max, our 6-year-old pound puppy, found his forever home. Max is finally getting all the treats and belly rubs he deserves. This kind of love is worth the wait.”

Notice how the “after” version keeps the story joyful, hopeful and clear, while trimming all the extra details that can weigh a sentence down. It’s shorter, simpler, and easier to read. The story lands immediately and is one your reader is sure to remember.

Storytelling Tip:

“Stop writing” doesn’t just apply to brevity. It also gives you permission to step away. When you’ve been too close to a piece, it’s easy to get long-winded. Step away. Get a snack. Take a walk. Take a nap (my personal favorite creativity tool!). You’ll return with fresh eyes—and new perspective.

Creativity Challenge

Think of the words you use in your story as the number of dollars in your budget. You have 100 words to spend.

Think of your words like money in a budget—spend them wisely! In 100 words, tell me about a memorable pet or animal encounter that made you feel something special. I can’t wait to read your story!

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